Guillaume C. - Directeur Artistique Senior

Guillaume C.

Directeur Artistique Senior

  Paris (75)       500 €/jour       Expérience : 10 ans et +       Répond en 4h

Directeur artistique packaging CI/BI BX Logotype

En quelques mots

With 24 years of experience in the packaging (F&B and Cosmetic) and BX/CI/BI,
I got a deep understanding of the industry from concept research to the technical process.


What defines me:
- I'm passionate and curious,
- I create branded experiences,
- I listen, challenge, partner, and design with you,
- my French touch ^^
- and...I never give up!


Please feel free to check:
- My online portfolio: ...
- My Instagram Pro: ..._/


As well, you can contact me, and explain to me your brief and the budget you got for it,
and we will find a way to agree on it.
It can be creative solutions for packaging to develop in a short time, or a longer branding solution
on a 1-3 months contract, I'm open to every possibility of working together, flexibility is one of the key points!

Contact: ...

Portfolio

Références

- Creative Director
Freelance
Dates Employed Jul 2020 – Present
Employment Duration 9 mos
Location Seoul
Whether in packaging (F&B and Cosmetic) and BX/CI/BI, I support national and international brands, to build with them coherent and impactful graphic experiences that will create a real bond with their customers, an emotional and sincere relationship made to last and build loyalty.

My motto for my clients is “there is always a more exciting version of your brand!”

Please feel free to check:
- My online portfolio: https://guillaumecdesign.myportfolio.com/
- My Instagram Pro: https://www.instagram.com/guillaumecdesign_/

- Chief Designer
STONE Brand Communications Full-time
Dates Employed Oct 2018 – Jun 2020
Employment Duration 1 yrs 9 mos
Location Seoul
Designing alone or with the design team on certain projects, I was in direct line with Stone’s CEO in order to report on the evolution of the creative process on projects I was responsible for.
Main clients: Lotte Chilsung Beverage Corp., Dairy farm (HK / Malaysia) for ShopSmart!, an important chain of mini-markets, and Provoke (Cultural and artistic center).
LINK: http://stonebc.com/

- Creative Director - Senior Art Director
Freelance, self-employed Freelance
Dates Employed Apr 2018 – Oct 2018
Employment Duration 7 mos
Location Seoul
I partnered with few Korean design agencies based in Seoul on several projects.
Main agencies I designed with: Nextbrand, BrandChef, MPlus, and Total Impact x Superunion.
LINK: https://guillaumecdesign.myportfolio.com/

- Senior Art Director
Total Impact + SuperUnion
Dates Employed Jun 2014 – Apr 2018
Employment Duration 3 yrs 11 mos
Location Seoul
In close collaboration with the Creative Director and another D.A., we oversaw a design team of 7/8 juniors in order to create a real synergy to boost and supervise the creation.
Main clients: Chungdam Life, Hyundai Motor Club, Olleh with KT (Korean Telecom), Hite Corp. for Max beers, Starfield mall for Shinsegae International, SM Entertainment (leading group of entertainment in Korea), and the creation of the new Shinhan Bank card.
LINK: https://total-impact.net/

- Nextbrand
Creative Director
Dates Employed Jul 2013 – May 2014
Employment Duration 11 mos
Location Gangnam-gu, Seoul, Korea
Team Leader
Dates Employed Mar 2013 – Jul 2013
Employment Duration 5 mos
Management of a small team of 3/4 people, meeting with clients and debriefing internally jointly with the CEO of the agency.
Main clients: Handium coffee roasters, TolStory cereals and snacks, Neurin Maeul makgeolli, soju & fruit soju, Mountain & Field brand with its organic dried or candied fruit products
for daily use, and the King Brand ranges with its smoked salmon and canned salmon.
LINK: http://www.nextbrand.co.kr/

- Senior Art Director
Freelance, self-employed Freelance
Dates Employed Jun 2012 – Jun 2013
Employment Duration 1 yrs 1 mo
Location Seoul
I brought my expertise to few Korean design agencies based in Seoul on several projects.
Main agencies I designed with: Id.bridge, The Bread & Butter, Infinite, BrandChef, and MPlus.
LINK: https://guillaumecdesign.myportfolio.com/

- Senior Art Director
CJ Cheiljedang - Design Center Contract
Dates Employed Jun 2010 – Jun 2012
Employment Duration 2 yrs 1 mo
Location Dongdaemun-gu, Seoul, Korea
Leading a mini team of 2/3 people in direct competition with other teams of the group's internal creative department for Cj's main brands such as VIPS, Beksul, Freshian, Bibigo, Hetbahn, Cj Nutra, Hanppuri, Dasida, Haechandle, Petitzel, SPAM.
LINK: http://english.cj.net/

- Senior Art Director
CBA Design Full-time
Dates Employed May 2001 – Sep 2009
Employment Duration 8 yrs 5 mos
Location Levallois-Perret (Paris)
Creative design within a team of 6/7 people under the responsibility of the team leader.
Main clients: LU, Leader Price, Cora, Glen Deveron, Get 7, Lipton, Tropicana, Costes, Maggi, Panda (Turkey), Casino Wassila (Abu Dhabi), Nestlé (France and international), Kanterbraü, Kinder, Florette (Germany), Al Boustane and Agadir (Maroco), Elle & Vire, La Laitière (Europe).
LINK: http://www.cba-design.com/en/

- Assistant of the Artistic Director
Desgrippes-Gobe Group - D/G* - Brand Image
Dates Employed Feb 1999 – Apr 2001
Employment Duration 2 yrs 3 mos
Location Paris Area, France
This is where I learned all the basics of packaging design while working in a team with a Senior D.A.
Main clients: Danone, Rémy Martin, Evian, Gervais, Badoit, Teisseire, RCI (Air France).
LINK: http://www.brand-image.com/en/

Etudes

Academy Charpentier
Degree Name Master's degree
Field Of Study Graphic Design
Dates attended or expected graduation 1993 – 1996

Activities and Societies: Choosing the Académie Charpentier means: To study in one of the best schools of Applied Arts thanks to the recognition of its level 1 diploma in interior architecture and design by the French Ministry of Labour, certified by the French Répertoire National des Certifications Professionnelles (National Directory of Professional Certifications: RNCP – Code NSF 320v). The Académie is also recognized by the ADC (Association Design Conseil).

The Académie Charpentier has been the private School of Applied Arts for more than 70 years where future Interior Designers and Art Directors are trained. True to its original values: creativity, humanity, contemporaneity, and enjoying a strong artistic imprint, it has remained a human-scale institution. In 1958, it inherited the Académie de la Grande Chaumière, a hub of creative expression and plastic experimentation. The new Head of the Académie Charpentier has been supporting its exploratory work in the field of Applied Arts, while being part of modernity.

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