Emma P.
Digital Analyst - Social Listening Specialist
Paris (75) 700 €/jour Expérience : 4-6 ans Répond en 4h
Consultant digital Communication digitale Data Scientist analytics social media e-reputation veille audit etudes exploratoires influence social listening
En quelques mots
Trained at Celsa-Sorbonne and HEC Paris, I choose to work as freelance Social Media Analyst since 3 years. French - English - Spanish – Indonesian. Based in Paris. Regularly in London and Brussels.
Feel free to contact me to discuss about our respective ambitions and work prospectives !
➢ Social data analysis (from verbatims, metrics, pictures, emojis…)
➢ UGC analysis, Trends, uses and insights identification
➢ E-reputation monitoring, reports on campaign, event, product or service
➢ Exploratory searches, Digital audits of brands
➢ Identification and analysis of communities or influencers
➢ Curation of thematic content, Long-term sectoral watches
➢ Reputation crisis detection & live monitoring (Real Time Unit, Social Room)
➢ Content implementation strategy of engagement / influence platforms
➢ Build e-reputation report templates, Design of social-listening commercial offers
Profile :
• Customer satisfaction focused, Problem solving attitude. Hard worker.
• Open-minded and Creative, Proactive and Optimistic, Ready to learn new things.
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Je maîtrise plusieurs outils de social listening : TalkWalker, Crimson Hexagon, Sysomos, Digimind, Brandwatch, Synthesio, Radarly ou encore Visibrain.
Je peux choisir le bon outil de veille en fonction de vos besoins, le négocier, et vous accompagner dans la mise en place de la solution, la formation en interne de votre équipe. Je suis aussi force de proposition sur les livrables, je définis des templates adéquat,ect.
Je suis aussi à même d'écrire vos requêtes et d'analyser vos contenus : analyse de retombées post campagne, recherche d'insights, études exploratoires, identification de communautés en ligne, audits de présence, insights tendances, usages et pratiques...
Au plaisir d'en discuter, n'hésitez pas à me contacter.
Références
Marketing research using social media for French national & International brands.
Clients : Google, Orange, Total, Edf, Primonial, BNP Paribas Private Finance - Cetelem,
L’Oréal Professionnel, Danone, Mc Donald’s, La Maison du Convertible, SNCF, Autoroutes Paris Rhin Rhône, France Bois Forêt, Terrena La Nouvelle Agriculture, Union des industries et métiers de la métallurgie, Ordre National des Pharmaciens
Agencies : Linkfluence, Ici Barbès, TBWA Corporate, Havas Worldwide Paris
o Set up a handset of social listening tools to generate polymorphic contents from metrics to iconographies (KPI, qualitative analysis).
o Analyzed the trends, perception, visibility, market opportunities, competitors, customers’uses, triggers & barriers
o Provide regular reports for RP agencies, Communications units, Executive and/or Sales teams.
o Monitored social data during reputation crisis times, risk assessment and alert notes writing (Social Rooms)
o Live moderated & animated of social wall during brand events (Real Time Unit). Post-event analysis of users generated contents.
Etudes
HEC , Celsa , Sorbonne-Nouvelle, DUT infocom
