Salena H. - Social Media Manager & Customer Experience Specialist

Salena H.

Social Media Manager & Customer Experience Specialist

En quelques mots

Hey! I'm Salena, a freelance specialist in Customer Experience and Social Media, based in Barcelona/Paris. With 3 years of expertise in customer service, having worked with brands such as Balzac Paris and Smallable, I decided to venture out on my own. My goal is to elevate the customer experience by crafting personalized approaches that drive engagement and anticipate customer needs. I also collaborate with brands to manage their social networks, create engaging content, and develop bespoke strategies. Available a few days a week, I am happy to discuss how I can contribute to your projects!

Portfolio

Références

Social Media Manager - Art Director at Hofleur_
Content & Art Director
Floral styling & set design
Content production & editing (photography, filmmaking)
Customer Experience
Events

Customer Experience Manager at Balzac Paris
Customer Relations: Managed customer service & experience across Instagram, Facebook, WhatsApp, Google, Trustpilot, email/tickets and phone. Evolving Responsibilities: Started as Head of the Community Team.
Projects Involvement: Contributed to company-wide initiatives, including pop-up store organization, marketing meetings, brainstorming sessions, KPI analysis, and process improvements (supply chain and marketing).

Customer Satisfaction Monitoring & Brand Coordinator (B2B) at Smallable
Proactive Supply Chain Management: Ensured seamless coordination between brands and warehouses by authorizing deliveries, maintaining ongoing communication with brands and carriers (via email and phone), and anticipating potential supply chain disruptions.
Issue Resolution: Monitored supply flows, swiftly identified and resolved delivery anomalies, and addressed coding or purchase file discrepancies to minimize delays and maintain smooth operations.
Customer-Centric Approach: Focused on aligning logistics processes with customer satisfaction by ensuring accurate product quantities, timely deliveries, and consistent follow-ups with stakeholders.

Digital Marketing Assistant - Social Media Manager at Addock
Social Media & Content Creation: Developed and executed social media strategies across Instagram, Facebook Business Manager, and LinkedIn. Created blog and website content, optimized for SEO, and produced/edit videos. Conducted benchmarks and performance reporting.
Marketing Tools & Campaigns: Designed editorial guidelines, templates and promotional assets. Managed AdWords campaigns and Google Analytics.
Product Management: Configured and updated client product listings in the back-office to ensure accurate and appealing presentations.

Social Media Manager & Project Assistant at Foxie
Social Media Management: Developed and implemented a social media strategy, created and managed profiles, and updated the website, blog, and press releases. Conducted benchmarks to optimize performance.
Content Creation & UX: Designed routes and riddles for the app, focusing on user experience and engagement.
Digital Marketing: Created content for the App, managed AdWords campaigns, optimized for SEO, and monitored KPIs to track bugs and performance improvements.

Etudes

Master 2 Entrepreneurship and Innovative Project Management, Université Paris-Saclay
Master in Economics and International Tourism Development, Université Paris 1 Panthéon-Sorbonne / Universidad del Salvador, Buenos Aires
Bachelor in law, economics and management , Université Paris 1 Panthéon-Sorbonne

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